At Morey's Surfside Pier, new It ride seeks to offer 'maximum fear' and zing
By Jacqueline L. Urgo Inquirer Staff WriterMay. 10, 2011
NORTH WILDWOOD - When a new, $1.5 million, pendulum-style ride known simply as "It" officially opens on Memorial Day weekend at Morey's Surfside Pier, it will be the culmination of more than two years of designing, manufacturing, and installation.
Probably no one understands the gestational process of a Shore amusement attraction better than brothers Will and Jack Morey, whose company, Morey's Piers, operates three locations - Surfside Pier and two water-amusement parks - on the North Wildwood and Wildwood boardwalks with more than 100 rides, games, and attractions.Their father, Will, and uncle, Bill, started the business in 1969 with a giant slide called Wipeout in Wildwood, and added rides annually through the 1970s and 1980s. By the 1990s, the younger set of brothers was running the show and adding attractions. Last year, Morey's Piers was voted the third-best seaside amusement park in the world by Amusement Today, a trade publication.read more at:http://www.philly.com/philly/news/nation_world/20110510_At_Morey_s_Surfside_Pier__new_It_ride_seeks_to_offer__maximum_fear__and_zing.html
Probably no one understands the gestational process of a Shore amusement attraction better than brothers Will and Jack Morey, whose company, Morey's Piers, operates three locations - Surfside Pier and two water-amusement parks - on the North Wildwood and Wildwood boardwalks with more than 100 rides, games, and attractions.Their father, Will, and uncle, Bill, started the business in 1969 with a giant slide called Wipeout in Wildwood, and added rides annually through the 1970s and 1980s. By the 1990s, the younger set of brothers was running the show and adding attractions. Last year, Morey's Piers was voted the third-best seaside amusement park in the world by Amusement Today, a trade publication.read more at:http://www.philly.com/philly/news/nation_world/20110510_At_Morey_s_Surfside_Pier__new_It_ride_seeks_to_offer__maximum_fear__and_zing.html
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