Jeff Cogen: Circus advanceman
From promoting elephant handlers and clowns to leading a professional hockey team
Nathan Morgan | Nashville Business Journal
Nashville Predators CEO Jeff Cogen began his career promoting shows for Ringling Bros. and Barnum & Bailey. Cogen, pictured above at the Nashville Zoo, said one of his strategies was walking with the animals as they paraded into a new city.
from:Nashville Business Journal
by Jamie McGee, Staff Writer
December 28, 2012
Jeff Cogen, CEO of the Nashville Predators, first got to know Nashville in his early 20s as an advanceman for Ringling Bros. and Barnum & Bailey, a job he held for seven years.
For the job, he traveled to cities throughout the Southeast, rented the arena, found sponsors or businesses that would promote the circus, sought publicity from media outlets and built interest in the show ahead of and during the circus.
Along the way, he developed friendships with clowns, tiger trainers and elephant handlers, and made a point to participate in the animal walk that paraded the circus from ...
read more:
http://www.bizjournals.com/nashville/print-edition/2012/12/28/jeff-cogen-circus-advanceman.html
Nashville Predators CEO Jeff Cogen began his career promoting shows for Ringling Bros. and Barnum & Bailey. Cogen, pictured above at the Nashville Zoo, said one of his strategies was walking with the animals as they paraded into a new city.
from:Nashville Business Journal
by Jamie McGee, Staff Writer
December 28, 2012
Jeff Cogen, CEO of the Nashville Predators, first got to know Nashville in his early 20s as an advanceman for Ringling Bros. and Barnum & Bailey, a job he held for seven years.
For the job, he traveled to cities throughout the Southeast, rented the arena, found sponsors or businesses that would promote the circus, sought publicity from media outlets and built interest in the show ahead of and during the circus.
Along the way, he developed friendships with clowns, tiger trainers and elephant handlers, and made a point to participate in the animal walk that paraded the circus from ...
read more:
http://www.bizjournals.com/nashville/print-edition/2012/12/28/jeff-cogen-circus-advanceman.html
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