FAIR CHANGING NAME

New name for fair is serious business

 

Natalie Reetz and David Abicht place the new Washington State Fair logo on the fairgrounds’ Sky Ride.
PHOTO BY LUI KIT WONG/STAFF PHOTOGRAPHER
from:  bellinghamherald.com
by C R Roberts, staff writter
July 7, 2013
Newly rebranded Washington State Fair means better recognition, sponsorship outside of regional level
First of all, you’ll need to get that clinging jingle out of your head. It’s the one that begins: “You can do it at a trot, you can do it at a gallop ...”
 As time goes by, no longer will you Do the Puyallup.
 Come September, you’ll be doing the Washington State Fair.
The venerable Valley Fair, as it was named 113 years ago, or the Western Washington Fair, as it became known 100 years ago, or the Puyallup Fair, as it has been known for decades – has been rebranded.
It wasn’t easy.
Read more here: http://www.bellinghamherald.com/2013/07/07/3083354/new-name-for-fair-is-serious-business.html#storylink=cpy