Beyond the circus
from: The Washington Post,
Capitol Business by Thomas Heath
Feb. 5, 2012
Vienna-based Feld Entertainment, which produces shows from the Ringling Bros. and Barnum & Bailey Circus to Monster Jam to Disney On Ice, knows how to do big stuff.
Its Monster Jam truck fleet consists of 110 trucks.
Its two circus trains are the largest privately owned trains in the country — each over a mile long.
Feld employs more professional ice skaters than any other organization in the world.
So when the company announced last week that it was moving its production headquarters to a 47-acre facility on Florida’s Gulf Coast to economize operations, chairman Kenneth Feld saw other business opportunities.
The company has become so expert at moving and building live entertainment infrastructure that it wants to do the same for other events and companies — and charge for it.
“We have the ability to build the largest stages ever. We can fabricate the stage for the Super Bowl,” Feld said. “Right now, there are only a few companies that specialize in that kind of stuff. We will have the ability to do it as well.”
Ka-ching
Its Monster Jam truck fleet consists of 110 trucks.
Its two circus trains are the largest privately owned trains in the country — each over a mile long.
Feld employs more professional ice skaters than any other organization in the world.
So when the company announced last week that it was moving its production headquarters to a 47-acre facility on Florida’s Gulf Coast to economize operations, chairman Kenneth Feld saw other business opportunities.
The company has become so expert at moving and building live entertainment infrastructure that it wants to do the same for other events and companies — and charge for it.
“We have the ability to build the largest stages ever. We can fabricate the stage for the Super Bowl,” Feld said. “Right now, there are only a few companies that specialize in that kind of stuff. We will have the ability to do it as well.”
Ka-ching
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