Attendance, sales down at most state historical sites but up at Circus World
ED ZAGORSKI | Baraboo News Republic
from: madison.com
Oct 8, 2012
Attendance and retail sales are on the rise at Circus World Museum in Baraboo, but not at the nine other Wisconsin historical sites.
Circus World is enjoying an 8 percent jump in attendance this year, and revenues increased more than 2 percent.
More than 300,000 people visited the state’s 10 historical sites and spent more than $735,330 this year, down 2 percent from last year’s figures.
Circus World Executive Director Steve Freese said the downslide in the economy played a large role in attendance and sales at the sites.
At Old World Wisconsin in Waukesha County, the state’s largest historical site, there was a 1.3 percent decrease in attendance — 41,080 this year compared with 41,620 last year. This year’s sales at Old World Wisconsin were down almost 13 percent from $98,671 last year to $86,234 so far this year.
Circus World shows a larger jump in attendance, with 68,162 as of last Tuesday.
All of the sites except Circus World wrap up their seasons at October’s end. Circus World stays open year-round.
Freese said despite a sluggish economy and extreme heat, Circus World had a great summer.
“About $9 million is spent on trying to get people to come to the Wisconsin Dells and we try to capitalize on that by getting some of those people to come here,” Freese said. “The grandparents want to take their grandchildren somewhere different other than the water parks, so they come here.”
ED ZAGORSKI | Baraboo News Republic
from: madison.com
Oct 8, 2012
Attendance and retail sales are on the rise at Circus World Museum in Baraboo, but not at the nine other Wisconsin historical sites.
Circus World is enjoying an 8 percent jump in attendance this year, and revenues increased more than 2 percent.
More than 300,000 people visited the state’s 10 historical sites and spent more than $735,330 this year, down 2 percent from last year’s figures.
Circus World Executive Director Steve Freese said the downslide in the economy played a large role in attendance and sales at the sites.
At Old World Wisconsin in Waukesha County, the state’s largest historical site, there was a 1.3 percent decrease in attendance — 41,080 this year compared with 41,620 last year. This year’s sales at Old World Wisconsin were down almost 13 percent from $98,671 last year to $86,234 so far this year.
Circus World shows a larger jump in attendance, with 68,162 as of last Tuesday.
All of the sites except Circus World wrap up their seasons at October’s end. Circus World stays open year-round.
Freese said despite a sluggish economy and extreme heat, Circus World had a great summer.
“About $9 million is spent on trying to get people to come to the Wisconsin Dells and we try to capitalize on that by getting some of those people to come here,” Freese said. “The grandparents want to take their grandchildren somewhere different other than the water parks, so they come here.”
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