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Wednesday, October 20, 2010



Big Fresno Fair 2010 attendance up 5.55%
Written by Business Journal staff
Tuesday, 19 October 2010
The 2010 Big Fresno Fair, which ended its run this past weekend, announced unaudited attendance of 542,537, an increase of 5.55% from 2009.
In addition, concession numbers were up by 12% from 2009, which fair officials believe is due to discounted and free admission specials including Save Mart Supermarkets $2 Tuesday and the "Feed the Need" food drive. The food drive netted 51.7 tons of food in a single day, the largest single-day, single location food collection in U.S. history. Fair goers who donated food received free admission on Oct. 14.
Numbers for horse racing revenue dropped slightly, down 4% in on-track handle.
The fair is also expected to bring notoriety to the region through two television programs. Go Go Luckey Productions filmed concessionaire Chicken Charlie (who specializes in deep frying everything under the sun) around the fair for a Travel Channel reality show pilot. PBS's Huell Howser also picked the fair as one of the featured segments of his upcoming "California Golden Fairs" series.

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