Halloween could be a lucrative venture for Morey’s, boardwalk business
from: shorenewstoday.com Lauren Suit Tuesday, 11 October 2011
WILDWOOD — The Morey’s Mariner’s Landing Pier was quiet on Oct. 6, except for the eerie sounds of carnival music being piped over the loudspeaker.
The broadcast was a test for the soundtrack that will play during the company’s first Halloween themed event, Morey’s Fears: Terror on the Boardwalk.
Morey’s Fears runs Oct. 14 to Oct. 29, Friday and Saturday nights in October. And if the music is any indication, prepare to be scared.
The Halloween event is the first of its kind for the Morey organization, but has been something they have wanted to do for over a decade.
“Halloween is a huge aspect of the amusement industry,” said Dino Fazio, director of pier operations. “We’ve wanted to do something for 10 years, but we felt like we didn’t have enough of an anchor attraction for a Halloween event.”
Fazio said that the company could finally move forward in earnest after the Ghost Ship was built last year. The Ghost Ship is a 15,000-square foot walkthrough ride shaped like a cargo ship with actors and animatronics.
“That [the Ghost Ship] was the permanent successful attraction we needed,” he said.
With the Ghost Ship getting rave reviews from guests, Fazio said the company felt confident to move forward with their plans to expand their scare tactics to an event.
“We researched attractions from all kinds of parks,” Fazio said. “We learned what worked and what didn’t. Some ideas from other parks we’ve incorporated into our event with our own twist and some are unique to Morey’s.”
The result are characters like Felix the boardwalk barker, CarnEVIL, a clown themed zone filled with scary circus performers and CornStalkers, a corn maze built on the beach.
read more at:http://www.shorenewstoday.com/snt/news/index.php/wildwood-mainmenu/wildwood-business/17190-halloween-could-be-a-lucrative-venture-for-moreys-boardwalk-business-.html
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