Legoland's opening to be state's first park in years
A Lego model of the space shuttle and launch pad is seen at Legoland Florida in Winter Haven, Fla. The second Legoland in North America, will open Oct. 15 in Winter Haven.By RICHARD MULLINS The Tampa Tribune
October 07, 2011
TAMPA -- For the first time in decades, this sunny state chock full of theme parks will finally have a new one.
Legoland. A plastic brick-themed amusement park geared entirely to kids age 2 to 12, and the parents who pay their way, will open its doors in the competitive shadow of Mickey Mouse and smack in the middle of a particularly tough economy.
Legoland already has one thing already going for it long before opening day: Built-in brand awareness among millions of kids who clamor over where the family will vacation.
"Legoland has an excellent product and people respond so well to it," said Dennis Speigel, president of International Theme Park Services. Every kid in America seems to love, or at least know about Legos, he said. "Go to any mall that has a Lego and Apple store, and they're the busiest places there."
Fans of the former Cypress Gardens won't get lost finding the front gate, as Legoland was built atop the ruins of that yesteryear playground of waterskiing dancers. In its heyday, Cypress Gardens was a sparkling attraction decades before Walt Disney World's opening day.
While Legoland formally opens Oct. 15, a few preview tickets have been leaking out, and members of AAA could buy tickets for two days this weekend. As that clock ticks down to the formal opening day, the marketing onslaught has ratcheted up to a global scale.READ MORE:http://www2.tbo.com/business/business/2011/oct/07/2/legolands-opening-to-be-states-first-park-in-years-ar-270034/
Legoland. A plastic brick-themed amusement park geared entirely to kids age 2 to 12, and the parents who pay their way, will open its doors in the competitive shadow of Mickey Mouse and smack in the middle of a particularly tough economy.
Legoland already has one thing already going for it long before opening day: Built-in brand awareness among millions of kids who clamor over where the family will vacation.
"Legoland has an excellent product and people respond so well to it," said Dennis Speigel, president of International Theme Park Services. Every kid in America seems to love, or at least know about Legos, he said. "Go to any mall that has a Lego and Apple store, and they're the busiest places there."
Fans of the former Cypress Gardens won't get lost finding the front gate, as Legoland was built atop the ruins of that yesteryear playground of waterskiing dancers. In its heyday, Cypress Gardens was a sparkling attraction decades before Walt Disney World's opening day.
While Legoland formally opens Oct. 15, a few preview tickets have been leaking out, and members of AAA could buy tickets for two days this weekend. As that clock ticks down to the formal opening day, the marketing onslaught has ratcheted up to a global scale.READ MORE:http://www2.tbo.com/business/business/2011/oct/07/2/legolands-opening-to-be-states-first-park-in-years-ar-270034/
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