FELD

Marvel, circus producer to team up on live show

 

FILE - In this Dec. 22, 2007, file photo, Kenneth Feld, CEO of Feld Entertainment, gestures during an interview at the Florida State Fairgrounds in Tampa, Fla. The companty which produces the Ringling Bros. and Barnum & Bailey circus, along with a host of other live shows such as Disney on Ice, is announcing a partnership Wednesday, March 13, 2013, with Marvel Entertainment to produce a live arena show featuring the Marvel universe of characters. Exact financial terms of the deal were not disclosed, but Feld said he expects the show to open in July 2014, and tour arenas domestically and internationally, as the company’s other shows do. Photo: Chris O'Meara
From:  sfgate.com
By MATTHEW BARAKAT, AP Business Writer
March 13, 2013
McLEAN, Va. (AP) — The people who bring you The Greatest Show on Earth will be taking Spider-Man, the Hulk, Thor and the Fantastic Four on a worldwide road show.

Feld Entertainment Inc., which produces the Ringling Bros. and Barnum & Bailey circus, along with a host of other live shows such as Disney on Ice, is announcing a partnership Wednesday with Marvel Entertainment to produce a live arena show featuring the Marvel universe of characters.
Exact financial terms of the deal were not disclosed. But Kenneth Feld, CEO of Vienna, Va.-based Feld Entertainment, said he expects the show to open in July 2014, and tour arenas domestically and internationally, as the company's other shows do. Production costs will likely exceed $10 million, Feld told The Associated Press in announcing the partnership.

Feld Entertainment has expanded in recent years to acquire several motor sports and monster truck shows aimed at expanding its appeal beyond the young children who go to the circus and girls who flock to the Disney shows. Feld expects the Marvel shows to appeal to older boys, comic book fans and family audiences.
Read more: http://www.sfgate.com/news/article/Marvel-circus-producer-to-team-up-on-live-show-4350226.php#ixzz2NPp3C5Gh